3 gils keynote

The Shift to

Performance

Gil Klein SVP Clients

September 2013 53.2% 27.8% 12.1%

September 2012 44.1% 32.2% 16.4%

September 2011 30.5% 39.7% 22.9%

Rising to the Top of Browsing

Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results

CPL, CPC,

CPS, CPI

Internet Ad Revenues by Pricing Model

% o

f To

tal R

even

ues

Performance is the Clear Choice

How to Get Unlimited

Budgets?

Shift of Risk

One Tag vs. Multiple

Any customer can have a car painted

any color he wants so long as it is

black.

Henry Ford

A/B Test Everything

Advertisers - They

are Watching

You

Focus on

your

Strengths

Stand out from the Rest

Looking Ahead

Traffic Sources

The Shift to Mobile

Everyone is Online 24/7 !

How Do We Use Them?

Mobile phones: Killing time, getting info

Desktop: do actual work

Tablet: Entertainment

Mobile is Growing Faster

Source emarketer

Where Will your Users

Be?

Going Global

63% US49% US

Don’t Wait

Give me six hours to chop down a tree

and

I will spend the first four sharpening the

axeAbraham Lincoln

Thank You