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Transportation Demand Management at Stanford University
A Brief Overview
August 17, 2013
TDMTransportation Demand Management is
the application of strategies and policies to reduce travel demand (specifically of single-occupancy private vehicles), or to redistribute this demand in space or in
time.
Importance of TDM at Stanford
Environmental Sustainability- Climate change- Air quality- Resource conservation
Community Relations- Traffic (GUP) and neighborhood parking - Public service (Marguerite)
Employee Well Being- Stress reduction- Increased exercise- Financial rewards
Reduce Investment in Parking
TDM Program
Extensive shuttle
Parking fee program
Emergency ride home
Freshman “no cars”
Transit information
Rideshare matching
Bicycle program
Pre-tax transit pass + commuter checks
Eco Pass/Go Pass
Charter services
Commute planning
Car rental: hourly—half-day
Carsharing
East Bay Express
Commute Club
Work shift mgt.
Personal outreach
Promotions / events
Extensive website
Commute Club Program
Clean Air Cash ($300/year) and other incentives
Carpool permit
Vanpool subsidies
Reserved parking spaces for carpools/vanpools
Complimentary daily parking passes for carpoolers
Rewards for recruiting members
12 free hours of car rental
Transit subsidy
Purchase eight daily permits per month
Entries into regular prize drawings
Members only gifts
“Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”
Marguerite Fleet32 to 38passenger Diesel ElectricHybrid = 5
32 to 37 passenger Diesel Transit = 21
28 to 30 passengerDiesel Shuttle = 19
14 to 16 passengerDiesel Sprinter = 9
Marguerite Fleet
Three electric buses due this week
Promote: Campaigns
Posters
Promote: CampaignsPostcards
Promote: Campaigns
Promote: Campaigns
Metrics Annual trip counts (3,474 am, 3,591 pm)
Campus commute mode survey
Commute Club/carpool participation
Parking permit sales
Campus parking demand
Marguerite shuttle ridership
Commuter VMT/carbon footprint
Program costs
Parking construction costs avoided
72.0%65.1% 62.8%
57.8% 54.4% 51.9% 50.3% 46.0% 48.0% 45.5% 46.8%41.9%
4.0%9.7% 11.5%
14.3%15.8% 17.7% 19.9%
21.2% 19.1% 21.0% 21.1%23.6%
7.0% 9.2% 9.5%9.9% 10.3% 11.8% 11.2%
13.1% 12.8% 12.7% 12.3% 13.9%
10.0% 9.1% 9.6%9.7% 10.0% 9.4% 9.3% 9.5% 10.2% 9.8% 9.2% 8.4%
4.0% 2.8% 2.9% 4.2% 4.8% 4.9% 5.1% 6.2% 5.9% 7.3% 6.9% 7.5%
2.0% 2.3% 1.8% 2.2% 2.8% 2.9% 2.7% 2.6% 2.6% 2.7% 2.7% 3.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2002 2003 2004 2005 2006 2007 2008 2009* 2010 2011 2012 2013
Vanpool
Other
Walk
Marg/Bus
Carpool
Bicycle
Caltrain
Drive Alone
University Mode Split
72.0%
65.1%62.8%
57.8%54.4%
51.9% 51.3%48.0%
45.5% 46.8%
41.9%
59.6% 58.6%
54.0%
49.7%47.5%
45.9%
41.5%39.3%
40.6%
36.9%33.6% 33.4% 32.3%
30.2% 29.5% 28.9%26.2%
24.8% 26.0%23.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2002 2003 2004 2005 2006 2007 2008 2010 2011 2012 2013
Universityemployees
All universitycommuters
Entire universitypopulation(incl. residents)
University Drive Alone Rates
3,673 3,841 4,077
4,533
6,144
6,727 7,191
8,096 7,730
8,057 8,306 8,214
2,416 2,550 2,581 2,794
4,114
4,650
5,264
6,156 5,953 6,231
6,883 6,968
1,288 1,330 1,541
1,789 2,129 2,177 2,010 2,039 1,861 1,946
1,528 1,309
‐
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
FY01‐02 FY02‐03 FY03‐04 FY04‐05 FY05‐06 FY06‐07 FY07‐08 FY08‐09 FY09‐10 FY10‐11 FY11‐12 FY 12‐13*
Commute Clubmembers
Clean Air Cashrecipients
Carpoolers
Commute Club Membership
*Sept.‐May only
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
1990 1995 2000 2005 2010
Commuter CO2 Emissions (metric tons)
20,710
20,790
22,325
22,127
21,810
21,543
20,750
20,362
20,475
20,285
20,655
17,785
17,087
17,471
17,649
17,029
16,849
16,490
16,059
15,677
15,494
16,635
86%82% 78% 80% 78% 78% 79% 79% 77%
76%81%
21,992 22,24122,689 22,741
21,512 21,57720,625
18,948 19,105 19,36019,711
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2001‐02 2002‐03 2003‐04 2004‐05 2005‐06 2006‐07 2007‐08 2008‐09 2009‐10 2010‐11 2011‐12
Parking Inventory/Utilization Feb. 15 parking permit snapshot
Student population
Staff population
Faculty population
Parking inventory
Occupied spaces
Active permits(except CRT, PZ, SH, new Z)
Parking Construction Avoided
Group Drive alone rates
Employees 2002 = 72% 2011 = 45.5%
Grad Students 2004 = 51.6% 2011 = 28%
Postdocs 2003 = 46% 2011 = 21%
Parking spaces not constructed due to drop in parking demand: 3,172
Construction cost avoided: 3,172 x $34,000/space = $107,848,000
http://transportation.stanford.edu
Brodie Hamilton
Director
Parking & Transportation Services
650.723.5815
brodie.hamilton@stanford.edu
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