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We have a motto at TREW Marketing: “Trust Drives Results.” TREW started with humble beginnings at one of the worst possible economic times – early 2008, just before the Great Recession began in earnest. Despite this, we’ve achieved a new milestone that less than half of all small businesses ever reach – the 4-year mark. It’s been a year of building trust and driving results for our growing clients, and here are a few highlights.
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2011 – A Year of Building Trust and Driving Results
TREW Marketing
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Trust Drives Results
• 2011 year highlights:– Wall Street Journal selected TREW as 1 of 10 most
innovated small businesses in America– Published a new e-book, Smart Marketing for
Engineers, and our promo campaign won a Gold MarCom Award
– Revenue increased 34% YOY– 179% more visitors came to trewmarketing.com &
spent more time on site – Twitter followers grew 4X in last 5 months of 2011
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CLIENT SUCCESS IN 2011
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Branding “Brain” Success
• TREW developed DISTek’s branding “brain,” which included: – Clear, visual branding online and offline– Differentiated messaging that distinctly positions
the company in the off-highway engineering markets
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More Branding “Brain” Success
• Created a new “brain” for client, Trek Global: – Tagline: “Guiding you through ERP”– Company – level messaging: “Trek Global develops
powerful ERP solutions for mid-size companies that need to order, shelve, assemble and ship their products efficiently.”
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Website Launches
• TREW created new websites for Bloomy Controls & DISTek Integration, that included: – Strategy– Design– Development – Custom Content Management System
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Client Growth in Website Traffic
Through ongoing integrated marketing management and execution, TREW client, Wineman Technology had continued website traffic growth throughout
2011
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Growth in Search Advertising
Results from various paid search programs we managed for clients in 2011, including lowering costs while driving up
clickthroughs and time on site
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Awareness Through Targeted PR Outreach
From news release development to major product launches to ongoing media relations outreach, TREW helped many
clients drive results with their PR investments
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TREW ADVANTAGES FOR TECHNICAL CLIENTS
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1. We Know Engineers & Scientists
As one of the only marketing agencies in the world whose sole focus is working with B2B companies & organizations targeting engineering & scientific markets, we know the unique challenges of marketing to technical audiences: • Engineers & scientists are skeptical of marketing• They need a wealth of technical information that is
easy to find and read• They want to know a solution is proven – that they
can trust your expertise and specs
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2. Plan Broadly and Then Go Deep
The key to marketing is to start with a plan tied to business goals and with defined measurable objectives. Once a plan is in place, we then go deep into each media to create thorough programs that leverage each other.
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3. Trust Drives Results
At TREW Marketing, we believe that trust – with each other as employees, with our clients, and ultimately with our clients’ audiences – is the key factor for producing consistent marketing success. That trust also drives loyalty, such that nearly 100% of our science & engineering customers who came on board in 2008 are still with us today.
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To learn more about why engineering and scientific customers consistently choose TREW,
see our video “TREW Stories”www.trewmarketing.com
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