2010 NYC BAPI presentation

powered by

Matthieu HouleDirector - Mobile & Platform

@matthieuhoule

:who we are

11.5M Unique Monthly Visitors

Mobile is Sexy

20%of our Searches will be conducted

on Mobile devices by the end of 2010

PurposeExecutionEvangelism

…so why an API?

“The smartest people are always somewhere else.”

• Accelerating Development & Innovation

• Converting Competitors Into Partners

• Extending our Business Model (Reach)

What’s in it for our Company?

Year 1 Targets

Sign-Ups

1,000Active

250Mashups/Apps

50

# Business Searches

30%of our Mobile Searches Will Come from

Simple is beautiful

L cal Content+

$

1,500,000 Business ListingsProfiles, Pictures, Videos

2,250 B2B Sales People

PurposeExecutionEvangelism

…build block by block, before run

Illustration by glennz.com

Building the PORTAL

Building the TEAM

• Community Management• Business Development • Dedicated Tech Resources

Internal

• Public Relations• Beta Partners

External

PurposeExecutionEvangelism

Segmentation

Seed

Startup

The Big Deals

Influence Decreases

Longer Term Payoff

Impa

ct

Time

Launch – our coming out party at FITC

Supported by social

PurposeExecutionEvangelism