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A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.
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v22
2009 Outlook and Themes
What we’ll cover: 2009 Landscape 2009 Themes
2009 Landscape
CHANGE
In Marketing
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
John StrattonCMOVerizon Wireless
Change in marketing
More Info: http://adage.com/article?article_id=48451
"We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers."
Trevor EdwardsVice PresidentGlobal Brand & Category ManagementNike
Change in marketing
More Info: http://www.nytimes.com/2007/10/14/business/media/14ad.html
"Your brand is no stronger than your reputation—and will increasingly depend on what comes up when you are Googled."Allan JenkinsGlobal Communications Consultant
Change in marketing
More Info: http://allanjenkins.typepad.com/my_weblog/
In Media
Change in media
More Info: http://www.nytimes.com/2009/02/28/business/media/28network.html
Change in media
More Info: http://www.nytimes.com/2009/02/16/technology/internet/16chip.html
Change in media
Change in media
IMAGE: FLICKR / MATTIAS PEHRSSONMore Info: http://www.rockymountainnews.com
In Social Media
Change in social media
More Info: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm
Change in social media
More Info: http://www.nytimes.com/2009/02/23/business/media/23adcol.html
Change in social media
More Info: http://www.pcworld.com/businesscenter/article/160167/marketers_beware_what_social_networks_tell_you.html
In Mobile
Change in mobile
Image: CRUNCHGEAR
Change in mobileOver 17MM sold so far6.8MM sold in Q34.3MM sold in Q4
Over 66% of mobile web browsing is done on an iPhone.1
Google sees 50 times more search requests coming from Apple iPhones than any other mobile handset.2
Source 1: http://marketshare.hitslink.com/mobile-phones.aspx?qprid=55Source 2: http://blog.wired.com/business/2008/02/iphone-users-ar.html
Change in mobile
More Info: http://www.nytimes.com/2009/02/17/science/17map.html
Change in mobile
More Info: http://www.warc.com/News/TopNews.asp?ID=24342
iPhone = New Polaroid
IMAGES: LISA WISEMAN
More Info: http://www.lisawiseman.com/#a=0&at=0&mi=2&pt=1&pi=10000&s=0&p=4
Change in mobile
More Info: http://gizmodo.com/5126702/palm-pre-preview-simply-amazing
In Life
Change in life
IMAGE: POPHANGOVER.COM
Change in life
More Info: http://www.businessweek.com/business_at_work/work_life_balance/archives/2008/06/work-life_balan_1.html
Change in life
Image: THE FRISKY
2009 Themes
SimplifyConnectGiveEmpowerInspireAdapt
Simplify
SimplifyLife has become overly-busy and complicated.
Help people simplify their lives and they’ll appreciate you more.
iPhone
Kraft
More Info: http://adage.com/digital/article?article_id=133869
FedEx
More Info: http://www.iphonestalk.com/fedex-launches-iphone-tracking-app/
Mint.com
More Info: http://money.cnn.com/2009/03/02/magazines/fortune/tech/finance_site_mint.fortune/
iTunes Genius
More Info: http://bigtech.blogs.fortune.cnn.com/2008/09/12/itunes-genius-feature-is-pure-genius/
Shazam
More Info: http://www.downloadsquad.com/2008/07/13/iphone-app-review-shazam-helps-you-name-that-tune/
Digital meets retail
More Info: http://www.forbes.com/2008/07/22/style-shopping-retailer-forbeslife-cx_jp_0722style.html
Daily Sugar
More Info: http://www.shopstyle.com/
Google Friend Connect
More Info: http://www.google.com/friendconnect/
Facebook Connect
IMAGE: FLICKR / B_D_SOLISMore Info: http://blog.facebook.com/blog.php?post=41735647130
Hӓagen-Dazs five
More Info: http://www.haagendazs.com/products/five.aspx Image: PSFK
Lay’s
More Info: http://paulisakson.typepad.com/planning/2009/02/lays-happiness-is-simple.html
Lay’s
http://www.youtube.com/watch?v=nuzMyqjN-Zg
Connect
ConnectAs social media matures, more and more people are looking to connect with people, companies and things that share or support their interests, beliefs and values.
Connect people to these things and others that are like them to build a stronger relationship with them.
Nike
More Info: http://nikeplus.nike.com/nikeplus
Nike
More Info: http://insidenikerunning.nike.com/
Nike
More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=156470779
Nike
More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=86864249
Nike
More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_widget
Nike
More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_app
Barcamp
IMAGE: FLICKR / DAVEANDSIMAMore Info: http://en.wikipedia.org/wiki/BarCamp
Interesting Conference
IMAGE: FLICKR / NOLMore Info: http://russelldavies.typepad.com/planning/interesting2008/
Pecha Kucha
IMAGE: FLICKR / JAMES WILLAMORMore Info: http://www.pecha-kucha.org/
Pop-up Businesses
IMAGE: FLICKR / MIKE BURNSMore Info: http://images.businessweek.com/ss/09/02/0225_inventions/16.htm
Give
GiveWe’re in a recession.
People like free stuff.
Give people something good and your value to them will increase accordingly.
IMAGE: FLICKR / B_D_SOLISMore Info: http://www.youtube.com/watch?v=Rm5B7j65S1c
iPhone Apps
More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?id=25204&popId=27
Free (Book)
More Info: http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
Denny’s
More Info: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/
Quiznos
More Info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101178
Burger King
IMAGE: FLICKR / JASONLAMMore Info: http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/
Music
Nine Inch Nails Girl TalkRadiohead
More Info: Radiohead: http://blog.wired.com/music/2008/10/radioheads-in-r.htmlNine Inch Nails: http://www.rollingstone.com/rockdaily/index.php/2009/01/07/nine-inch-nails-ghosts-tops-amazon-mp3-sales-chart-despite-being-given-away-for-free/Girl Talk: http://www.rollingstone.com/rockdaily/index.php/2008/07/08/thousands-grab-girl-talks-feed-the-animals-for-free-creating-doubts-about-pay-what-you-want/
Xbox
More Info: http://xbox.joystiq.com/2009/02/22/discounted-braid-re-launches-xblms-deal-of-the-week-program/
Paper Critters
More Info: http://www.papercritters.com/
Guerilla Gardening
More Info: http://www.laguerrillagardening.org
Park(ing) Day
More Info: http://www.psfk.com/2008/07/parking-day-guerrilla-parking-space-renovation.html
Hacking the Wii remote
http://www.youtube.com/watch?v=QgKCrGvShZs
Empower
EmpowerThe growth and evolution of social media is making it easier and easier for more people to collaborate with each other to build, make, think and do things they’re passionate about with each other.
Empower people to do these things by providing them with tools, access and connections that make them feel like they have a role in the success of your brand.
Dell IdeaStorm
More Info: http://www.ideastorm.com
My Starbucks Idea
More Info: http://www.mystarbucksidea.com/
Whitehouse.gov
More Info: http://www.whitehouse.gov/
Moo.com
Business Cards Mini-Cards Sticker Books
Post Cards Note Cards Greeting Cards
More Info: http://www.moo.com/
Instructables
More Info: http://www.instructables.com
Little BIG Planet
More Info: http://www.littlebigworkshop.com/en-us/
Little BIG Planet
http://www.youtube.com/watch?v=4MGNWhi-5w4
Inspire
InspireDespite the ease with which we can all create more content, being good at it still requires skill and talent.
Create stuff that inspires people to tell others about you. Create stuff that inspires people with skills and talent to want to create more stuff for and with you.
It’s about doing stuff
More Info: http://paulisakson.typepad.com/planning/2009/01/how-to-leverage-social-media.html
Cadbury (U.K.)
More Info: http://www.aglassandahalffullproductions.com/
http://www.youtube.com/watch?v=TnzFRV1LwIo
Cadbury (U.K.)
Cadbury (U.K.)
http://www.youtube.com/watch?v=VdgI0j1odkY
Cadbury (U.K.)
http://www.youtube.com/watch?v=TVblWq3tDwY
Cadbury (U.K.)
http://www.youtube.com/watch?v=JWEOHd9JNmk
T-Mobile (U.K.)
http://www.youtube.com/watch?v=VQ3d3KigPQM
Augmented reality
More Info: http://www.howstuffworks.com/augmented-reality.htm
Mini Cooper (GERMANY)
http://www.youtube.com/watch?v=HTYeuo6pIjY
Twitter t-shirts
More Info: http://www.psfk.com/2009/03/twitter-feed-augmented-reality-t-shirt.html
Roku’s Reward
http://www.youtube.com/watch?v=BUOHfVXkUaI
UNIQLO (SOHO)
More Info: http://www.highsnobiety.com/news/2009/02/27/uniqlo-spring-2009-glass-box-preview/
LEGO®
More Info: http://positivesharing.com/2009/02/coolest-business-card-ever/
Innocent Drinks
IMAGE: FLICKR / INNOCENT.DRINKSMore Info: http://www.innocentdrinks.com/thebigknit/
Innocent Drinks
More Info: http://www.innocentdrinks.co.uk/things_we_make/vegpots/vegart/
Innocent Drinks
IMAGES: FLICKR / INNOCENT.DRINKSMore Info: http://www.flickr.com/photos/innocentdrinks/
Globo Logos
http://www.youtube.com/watch?v=oJ33gyMGqpU
Bike Hero
http://www.youtube.com/watch?v=NlMYWuGUZlM
Happy Clouds
More Info: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article5803754.ece
Happy Clouds
http://www.youtube.com/watch?v=RKwO7avwOTA
Adapt
AdaptThe world is changing.
We can’t keep doing things the way we always have.
Look for new ways to communicate and connect with people—show them that you “get it.”
Skittles
More Info: http://blogs.usatoday.com/technologylive/2009/03/seems-like-ther.html
More Info: http://bits.blogs.nytimes.com/2009/02/26/facebook-remakes-itself-as-a-democracy/
Ikeahacks
More Info: http://ikeahacker.blogspot.com
Mad Men on Twitter
More Info: http://paulisakson.typepad.com/planning/2008/11/don_draper-twitter.html
Netflix
More Info: http://www.engadget.com/2009/02/05/xbox-live-tallies-1-million-netflix-watch-instantly-activations/
Hyundai
More Info: http://www.hyundaiusa.com/financing/specialoffers/assuranceplus/assuranceplus.aspx
JetBlue
More Info: http://www.jetblue.com/promiseprogram/?intcmp=HPPromise20090218
Grand Opening (NYC)
More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com
Grand Opening (NYC)
More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com
Adaptable Furniture
More Info: http://minkangdesign.com
Bug Labs
More Info: http://buglabs.net/products IMAGE: FLICKR / BUG LABS INC
Modu
http://www.modumobile.com/
Thought starters
SimplifyHow can we make people’s days a little easier?
ConnectHow can we help people connect with others who
share their interests, values and beliefs?
GiveHow can we add more value to people’s lives?
EmpowerHow can we help people accomplish their goals
and dreams more easily?
InspireHow can we get people to want to help us build
our brands by distributing and creating content?
AdaptHow can we change our processes, services and
products to better meet people’s needs?
Questions?
v22
Thank You
PSFKhttp://www.psfk.com/
Jim CueneGeneral Millshttp://cuene.typepad.com/
Inspiration & Collaborators
Marc JensenVice President of Technologyspace150
Nicole NewvilleDirector of Modern Mediaspace150
Heidi KeelStrategic Plannerspace150
Bethany IversonAssociate Strategic Plannerspace150
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