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CTAM on Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)
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CTAM Cable Conference Jan de Grave, VP Sustainability
Lisbon – September 24, 2009
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Rapid growth over the past few years
1996
BB Internet
dec 2003
PayTV
aug 2002
Analogue TV
aug 2006
TelenetMobile
sep 2005
LaunchiDTV
aug 1997
Telephony
dec 2007
HDTV &Hosting
okt 2008
Acquisition Interkabel
juni 2009
Acquisition Belcompany
Serving over 2,5 million digital customers(s ervicedpremises)
“When a company grows, so does its social responsibility.”
1,600 employees + 1,000 subcontractors Awarded Top Employer 2009 Recruit outside the industry
Engaged in various programmes (e.g. MyZonein hospitals)
Telenet Foundation committed almost €1 million into 50 projects
20% reduction of CO2, 100% renewable energy, 50% of customer premises equipment by 2012
Our brand beyond cable
Human Capital
SocialResponsibility
EnvironmentalResponsibility
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CR is about how we make our profits not how we give away our profits
‘Triple Bottom Line’: economic, social, environmental
‘Voluntary’: over and above compliance
‘Win-win’: address the interests of business and wider society
What’s Good for Society
What’s Good for Business CR
Harvard’s Michael Porter on the new model for CSR
Where to focus ?
Address social and economic goals simultaneously by improving company’s competitive context
How to invest ?
Give not just money but leverage the company’s unique capabilities in support of social causes, far exceeding the impact by individuals
Source: Presentation Michael Porter to TNTASMM 2004
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Core focus digital inclusion socially & economically underpriviliged youth
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1. Incorporation
of social responsibility
in brand sponsorships
2. Leveraging
our core capabilities in
building platforms
with partners
3. Direct
investment in communities
Community investment:a continious step function
1. Incorporation of social responsibility in brand sponsorships:
Fundraising through brand sponsorships
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2. Leveragingourcore capabilitiesin building platforms withpartners:
Improving competitive contextin B2B Telenet Solutions
Donations on demand-showcasing digital TV platform
Raise funds for social causes via Telenet Digital Television
Showcase Telenet product and technology
whilst promoting the brand’s community role
Based on current VOD product
Content is provided by the charity partners
Generate real social value within local communities
3. Direct investmentin communities:
Telenet Foundation connecting people to the Digital Age
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3. Direct investmentin communities:
Independent Board key in building credibility
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Conclusion
As a major player in the Belgian telecom landscape Telenet is committed to re-investing in its local community.
Thank you.
TelenetLiersesteenweg 42800 Mechelen, Belgiumwww.telenet.be
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