20 tips to make your website sell harder

20 ways to make your website sell harder

@RichardCarter

A selection of our clients

Quick survey!

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1. Make it really easyto contact you

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2. Promote your social media

accounts!

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But……only if you update your accounts regularly!

3. Create trust between you and

customers

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4. Pick a suitable tone for your visitors

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5. Speedy website=

Happy customers

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Tips for a speedy website1. Good hosting company2. Compress images3. Consider new features carefully4. Good web developer5. Review regularly

2 secondsor fewer: ideal target load time.

6. Effective internallinking

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Good internal linking1. ~300 words per page minimum2. Pick relevant phrases3. Link to another page4. Don’t over-do it!

7. High qualityproduct imagery

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8. Optimise for image search, too

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Image optimisation1. Use the “alt” tag with relevant keywords (easy in WordPress!)2. Use relevant images in your content

9. Preemptcustomer queries

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10. Reassure customers with

videos

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Make sure your video is1. Clear and crisp quality2. Not too long (60 seconds or so)3. Subtitled, if possible4. Not the only way visitors can find that information

11. Mobile friendlycontent

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Stats: emarketer.com, 2015. Retailer specific data.

Desktop traffic

55.7%Mobile/tablet traffic

44.3%

Web traffic

12. Mobile friendlyprocesses

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Stats: emarketer.com, 2015. Retailer specific data.

Desktop traffic

75.1%Mobile/tablet traffic

24.9%

Web sales

13. Tools to help customers find what they’re looking for

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14. Create fear of missing out

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15. Create boosts with promotions

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Just bewarePromotions don’t tend to generate loyal customers!

16. Make new products easy to

find

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17. Offer free shipping

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93%of consumers would buy more online if free shipping was available

blog.compete.com/2010/01/14/can-shipping-costs-affect-online-sales/

…but:Ensure any threshold is sensible!

e.g, Free shipping over £50 is great if average order is £45 or so; not great if it’s £5!

18. Ensure site search returns useful results!

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19. Prequalify your queries

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20. Monitor, analyse, and adapt!

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Questions?

Or email richard@peacockcarter.com