2 Lessons From Landing Page Improvement We Have Learned at Teamo

2 Lessons We Have Learned From Landing Page Improvement

Teamo Marketing Best Practices 2011

7 Feb 2012Prepared by Peter Reshetin

Teamo Marketing Team

About the author

Peter Reshetin• Marketing Specialist at Teamo• Joined Teamo 2 months ago• 4 years in internet marketing• Passed Google Analytics Exam

2 Lessons that we have learned

1. Experiments with landing pages rock!

2. 80% of the time on the web we are wrong

1.Experiments with

Landing Pages Rock!

CR increased by +34% from Visits to Registration

+34%

A/B Test DetailsControl Test

Visits 582 580

Registrations 101 135

Conversion Rate 17,35% 23,27%

CR vs. Control +34%

Lesson 1 Summary

• Test radical ideas• Minimum 100 Conversions per variant to

make test results more stable• When you lose… Smile and start again

2. 80% of timeon the web

you are wrong

We started from this one…

-10%

OK, we tried again…

-35%

…and again…

-15%

…and again…

-2%

And only when we tried absolutely different variant, we succeed

+34%

Lesson 2 Summary

• In testing (and in a Startup general?) most of the time you WILL be wrong.

• If you are wrong:– Admit it. – Start again, with smile.

• And if you are patient and persistent, you are bound to be successful.

Thank you!

7 Feb 2012Prepared by Peter Reshetin

preshetin@gmail.com