17 social media tools to help communicators save time and money

Social Media Summit Workshopby Pete Codella, APR

June 9, 2010

CodellaMarketing.com PeteCodella.com

My information

Pete Codella, APR (Accredited in Public Relations)

CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast

Pete@CodellaMarketing.com

@codella

801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com

Hashtag

#ragancisco

Twitter publishing tools

• Tweet Deck• Social Oomph• Dynamic Tweets• CoTweet• TwitPic• Bitly• FeedBurner’s Socialize

Tweet Deck

Social Oomph

Dynamic Tweets

CoTweet

TwitPic

FeedBurner’s Socialize

• Twitter Search• Tweet Deck• Tweet Beep• Topsy• Google Social Search• Bing

Twitter search tools

Twitter Search

TweetBeep

Google Social Search

bing.com/twitter

Twitter network tools

• Twitter Find People• Twellow• TweepSearch

Twitter Find People

Twellow

TweepSearch

Username

Edit your page

Like Box

Notes & RSS

Involver plug-ins

YouTube

Posterous

HTML on a page tab

Custom page

Developers

developers.facebook.com/showcase

Listen

• Technorati• BlogPulse• Board Tracker• Google Alerts

Technorati

BlogPulse

Board Tracker

Google Alerts

After these messages . . .

. . . we’ll be right back!

Monitoring via RSS

• Google Reader• Google Blog Search• Google Social Search• Twitter Search• What the Hashtag?!

Google Reader

Google Blog Search

Google Social Search

Twitter Search

What the hashtag?!

Social networking

LinkedIn groups

LinkedIn polls

Facebook friend lists

Compare

• Alexa• Compete

Compete

Measure

• Google Analytics• Website Grader– Blog– Facebook– Twitter– Press Release

Google Analytics

Website Grader

Grader.com

Aggregate

• Tumblr• FriendFeed

Tumblr

FriendFeed

Tagging

• Delicious• Digg

Delicious

Publish

• Posterous• Ping.fm

Posterous

Ping dashboard

BONUS!

Internet monitoring and measurement

Alexa alexa.comBackTweets backtweets.comBlogPulse blogpulse.comBoardTracker boardtracker.comCompete compete.comCustomScoop customscoop.comCyberAlert cyberalert.comDelicious delicious.comDigg digg.comFeedBurner feedburner.comFiltrbox filtrbox.com

Google Alerts google.com/alertsGoogle Analytics analytics.google.comGoogle Trends google.com/trendsIceRocket icerocket.comKlout klout.comSM2 by Techrigy techrigy.comSocial Mention socialmention.comSocial Oomph socialoomph.comSWiX swixhq.comTechnorati technorati.comTweetBeep tweetbeep.com

Website Grader websitegrader.comWikiscanner wikiscanner.virgil.grWordlewordle.netXinu xinureturns.comYouTube youtube.comZoomInfo zoominfo.com

Internet search

Bing Twitter bing.com/twitterGooglegoogle.comMSN msn.comWolframAlpha wolframalpha.comYahoo yahoo.com

7 steps to free Internet monitoring

1. Google Search — set the baseline for your keyword(s)2. Create a Gmail account3. Set-up Google Reader4. Do a Google Blog Search5. Do a Twitter search6. Add RSS feeds for your search results to your Reader7. Subscribe to Google Alerts

10 practical steps to business results using social media

1. Claim your name on as many platforms as possible2. Pick your poison — decide which tools you’ll use

and why3. Plan your publishing — both content and people

resources4. Build your online networks — this is the new

advertising ‘reach’5. Listen!

10 practical steps to business results using social media

6. Give VIP treatment to your social media friends7. Create fun, unique, engaging content8. Be consistent (stick to your plan, #3) and be

persistent9. Engage with your online network to build stronger

relationships10.Monitor, measure and track your involvement;

compare it to other initiatives (advertising, events, sales, etc.)

My information

Pete Codella, APR (Accredited in Public Relations)

CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast

Pete@CodellaMarketing.com

@codella

801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com

17 social media tools to help communicators save time and money

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