15233747 cadbury-marketing-project

The sweetest story ever told… or heard

CON TENT

Product Line

Positioning

Brand Equity

Company Overvie

Repositioning

Brand Personality

Research

PLC

SWOT

Brand Essence

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REPORTS ONMARKETING,

MANAGEMENT,ECONOMICS

MARKETING MANAGEMENT,ACCOUNTING,

HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,

FINANCIAL MANAGEMENTCOST ACCOUNTING

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COMP ANY OVERVIEW

CADBURY IS CURRENTLY THE WORLD’S BIGGEST CONFECTIONERY COMPANY .

JOHN CADBURY OPENED THIS BUSINESS IN 18 24.

•CADBURY WORK WITH AROUND 35 ,00 0 DIRECT AND

IT EMPLOYEES AROUND 50, 00 0

EVERY DAY MIL LIO NS OF PEOPLE AROUND THE WORLD

CADBURY BEGAN ITS OPERATIONS IN 1948

COMPANY HAVE FIVE COMPANY-OWNED MANUFACTURING UNIT

GROWTH RATES OF 11.5%

CONSUMPTION PATTERN

CAD BURY I N

IT HAS A MARKET SHARE OF 70%.

PRODUC T CHOCOLATES - CADBURY DAIRYMILK, 5 STAR, PERK, ÉCLAIRS, CELEBRATIONS, TEMPTATIONS,GEMS

BEVERAGES - BOURNVITA

MEDICATED CANDY - HALLS

GUMS - BUBBALOO

SNA CKS -

PRODUCT LINE

POSITIONING

CADB URY

CADB URY

DAIRY

RE PO SI TI ONIN

Eg. Cadbury Snack

Eg. Bournvita

Eg. Cadbury Dairy Milk

REPOSITIONING

“Kuch khas hai zindagi mein kya swaad hai zindagi ka”

“Khaane walon ko khaane ka bahana chahiye”

Campaign Campaign 33

Campaign Campaign 22

“Saath rahe har pal”

Campaign Campaign 11

“KUCH MEETHA HO JAAYE”

CAMPAIGN

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