View
341
Download
0
Category
Preview:
DESCRIPTION
15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant, Andrea Kalli. Visit www.virtualassist.net Social Media Virtual Assistant Internet Marketing Specialist
Citation preview
15 Twitter Marketing and Engagement
By Andrea Kalli
Entrepreneurs and business owners are
always on the lookout new and improved ways to
reach potential customers.
www.virtualassist.net
but how can you best
achieve this using
Twitter? www.virtualassist.net
1. Fine-tune your priorities.
A vital aspect of Twitter and other social media marketing initiatives
that you need to keep in mind is that you can’t simply use these mediums
to sell, sell, sell. www.virtualassist.net
2. Bring your personality to your
unique brand.
The essence of social media is the person-to-person connection
it provides, and letting your followers see your personality goes a long way in promoting
your business and brand. www.virtualassist.net
Twitter users want to engage with other individuals based on commonalities at the personal
level.
www.virtualassist.net
3. Put a face on your Twitter business
account.
By adding a photo of you and/or your staff instead of simply using a business logo
or more generic avatar,
www.virtualassist.net
you let other Twitter users see that they’re connecting
with flesh and blood,
www.virtualassist.net
4. Personalize your account even further by customizing
your background.
There are some great Twitter tools available that will let
you incorporate photos,
www.virtualassist.net
your logo and other tidbits to make your background and your business
stand out from the crowd.
www.virtualassist.net
5. Take full advantage of Twitter directories.
List your startup or small business on directories such as
WeFollow and Twellow using
categories that are relevant to your product or niche.
www.virtualassist.net
This not only puts your brand out there so that
other users can find you, it also lets you locate
potential networking opportunities.
www.virtualassist.net
6. Integrate all of your social media accounts.
Connect your business Facebook page and LinkedIn
profile with your Twitter account, so that your content is
up-to-date on all three platforms.
www.virtualassist.net
This is a tremendous time saver; you can use one of the many Twitter dashboard tools to synchronize
status updates, tweets and links so that all your friends and followers
have access to your latest offerings.
www.virtualassist.net
7. Utilize the latest Twitter business
resources.
Take advantage of the Twitter for Business resource guide to help you get the most from this
form of social media marketing.
www.virtualassist.net
It covers everything a small business owner needs to know, from Twitter
basics and optimization to advertising your business effectively.
www.virtualassist.net
8. Build your network.
For a small business owner, building a Twitter network can seem like a daunting task, but don’t
get overwhelmed.
www.virtualassist.net
Start off by following people and businesses
you know.
www.virtualassist.net
These can include those in your immediate
geographic area, and/or in your particular niche or
industry.
www.virtualassist.net
9. Expand your network with the right
marketing tools.
Twitter tools such as TweetAdder let you search for users using relevant keywords
in their profiles.
www.virtualassist.net
Expanding your network is an ongoing process, and to do so
successfully, you need to find out who’s talking about topics that
pertain to your industry or niche.
www.virtualassist.net
10. Time your tweets.
You can then use the same tool to take care of scheduling your tweets
throughout the day.
www.virtualassist.net
11. Locate and engage the right followers.
Finding the influencers in your niche is critical to make the greatest
impact.
www.virtualassist.net
Use third-party tools such as Followerwonk and Topsy to
search out and find users who make the biggest contribution to
topics in your niche, and then engage those users.
www.virtualassist.net
Connecting with the right people can put your brand where you
want it; in the spotlight.
www.virtualassist.net
12. Provide useful solutions to your followers.
You can search out tweets containing questions or problems that customers want answers to, and respond with
resources or links that directly address their needs.
This enhances the credibility of your brand as a go-to for answers.
www.virtualassist.net
13. Tweet news and useful tips.
Make every tweet count for your customers and potential customers by giving them something they can sink their teeth into.
www.virtualassist.net
Staying on top of the latest buzz in your industry or niche means you always have
something of value to share, so utilize relevant newsfeeds and blogs to your advantage.
www.virtualassist.net
14. Ensure that all of your followers are
receiving your tweets.
If you usually use @reply to tweet a particular follower, your tweet is only reaching that individual and the followers you have in
common.
www.virtualassist.net
To make the biggest impact with every tweet, simply add a single character before @reply, such as ‘, @reply, ‘ and almost magically, that tweet is sent to
all of your followers.
www.virtualassist.net
15. Extend your reach with hashtags.
If you want to engage as many Twitter users as possible with your tweets, simply add # at the start of
each of your tweets, and you effectively link it to every other
tweet on the same topic.
www.virtualassist.net
This means that more of your potential customers
can view what you’re saying whenever they do a
search on a topic that relates to your business or
niche.
www.virtualassist.net
Let’s Get Strategic About Marketing! Andrea Kalli – Internet Marketing Specialist
www.virtualassist.net
Recommended