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A presentation I put together for mobilexconference.com about my thoughts for the future of mobile monetization.
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Mobile: Today
Virtual currency sales
Incentivized: offers & installs
In app purchases
Google.com, Admob.com, greystripe.com, quattro, tapjoy
advertising
App purchases
accessories
Mobile communities
Japan
Consumer purchases & QR codes
Mobile payments
Location based services / advertising
SMS marketing
Infrastructure
Opportunities
Playmegaphone.com
New methods of connecting with brands
Location based micro
taggingSpread of gps, good camera and meta data. Create richer more
micro info on food, events, etc…
saynow.com
New methods for artists and service providers to get a paying
audience
Photos
About 10 gazillion still live on phones. New methods need to be developed to connect
people and monetize.
meetmoi.com
With GPS and personal information so easily available. Help connect people
using phones in offline world for dating or professional
Symbian
Millions of phones on these platforms. Zig while everyone is zagging. *inspired by Chris Dury of getjar.com
Offline purchases
In the next 5-10 years carriers will take a more “nominal” fee instead of 50%. When that
happens we finally can buy offline goods with our phone.
How can you take advantage of that?
Opportunity, mobile
Google is worth $200 billion.
Leading mobile ad network is only worth $750 million.
Web funnel
The users of the web All the things to
buy on the webadvertising
Current mobile funnel
Users
Ways to spend money in mobile.
Ultra small (for now).
1 click payments
Mobile CPA
Huge on the web. None on the phone
Directories
Free mobile traffic. Aggregating apps / contentGetjar.com
Ad arbitrage
Mobile user acquisition < Ad revenue
Mobile Pay
Venmo.com
The original idea of PayPal. Still opportunity?
Boredom
Icanhasmobile. More time, less thinking, more time
killing. Create activities to learn or entertain on the go.
Micro work
Beextra.org
Smarter phones + disposable time = time for micro mobile labor
internationalization
Help other companies localize. Increases of revenue around
20%+.
OR
Add new languages to your own products.
Grocery stores
Augmented reality shows
recipes you can make when you
view ingredients.
Local
•Local mobile ad. Duh.
•Aggregating all local mobile deals
•Educating businesses on mobile marketing
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