10 Misconceptions And Mistakes About Global Marketing

10 Misconceptions About Global Marketing

If We Make A Better Mousetrap, They Will Buy It!

English is the universal language, so we can simply sell in English

Our labor cost is too high to market our product overseas

Our price is too high for overseas markets.

Our skilled marketers can take on overseas markets.

Our in-house foreign nationals can sell to overseas markets

Our local partners will handle all of the marketing.

The customer expressed all of the buying signs, and even said “yes” to our proposal

We don’t need to invest a lot; our Web site gives us a presence.

And The NUMBER 1 Mistake….

If it worked here (in the United States), it will work there

If it worked here (in the United States), it will work thereIf it worked here (in the United States), it will work there

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Read the Article:http://billdecker.com/10-mistakes-and-misconceptions-when-businesses-enter-international-markets/