04 ce analytics_innovation_awardchapteritaly

Customer Elicitation Analytics (CEA) ®Procurro Solutions

Rainer Solutions Consulting

Speaker:

DI Mag Jörg Rainer, MBA

Milano

2013, June 18th

1

Objectives/Agenda

Part 1

• Team

• Idea/Use Cases

Part 2

• Details

• Business Case

• Challenges

• How to fund the development

• Next steps2

Credentials

• PMP (PMI)

• CPRE (IREB)

• CSM (Scrum

Alliance)

• CBAP (hopefully

soon)

4

Education

• MBA, SAP

Business School

Vienna

• MSc, Information

Technology, TU

Wien

• Mathematics

Uni Innsbruck

Job Experience

• Sr. Director of Engineering, KOFAX,

responsible for all projects in Europe

Software &Hardware

• Business Analyst , Systems Architekt,

Project Manager und Software

Developer

• Trainer (School, WIFI Wien, Webster

University)

Rainer Solutions Consulting

Consulting, Training

• Project Management

• Business Analysis

• SW Development Processes

Software Projects

Project Initiation

5

• December 2012: Innovation workshop withour implementation partners

– Focus on mobile apps

– B2B, B2C?

– B2C: How to survive in this market?

• Interviews with appdevelopers

• The idea came up …

Idea – Traditional Process

6

Mobile App

Development

Idea, Project

Initiation

Many iterations

fail

Idea – Process using CEA

7

Mobile App

Development

Idea, Project

Initiation

Less iterations

success

Customer

Elicitation

Analytics ®

Use Cases

8

• Developer builds Prototype – UI

– Elicitation breakpoint handling

– Traceability to requirements

• CEA helps to find test users

• Test Users play– Elicitation breakpoints provide automatically information

– Feedback

• CEA generates reports

• Product owner can decide

CEA

Customer Elicitation Analytics

9

Test

Use

r M

anag

ent

Framework

10

• Is independent of concrete measures

• Can easily be

– Expanded

– Adopted

Possible Measures

11

Business Results

12

Challenges

13

• Privacy Protection

– In Android users have to agree to what data will

be collected

• Property of the idea

– File a patent

• Funding of the development

Funding

14

• Innovation funding provided by

– FP7/FP8 (EU)

– FFG (Austria)

– ZIT (Vienna)

• 50% of development costs can be funded, if

project is approved and company is a SME-

startup

Next Steps

15

• Partner with University (TU Vienna, …)

• Find international partners (maybe YOU)

• Apply for funding

• Found a startup-SME for project realisation

• We already have development partners in

India and Croatia

• Focus on ANDROID

current figures (3/2013)

about the market

16

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

Android iOS Windows Blackberry

# of Apps

Why do we apply?

17

• Elicitation is

– Understanding

– Documenting

– Verifying

– Validating

– Delivering

•CEA provides all of it!