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This is the first of thirteen presentations on Sun Tzu's "The Art of War." If people like it and let me know, I will post more chapters.
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An Introduction to Sun Tzu’s“The Art of War”
Chapter 1:The Key Elements of Sun Tzu
The Science of Strategy Institute
Be prepared…
… to be surprised
A Little History
Five Components that Comprise your Position
HEAVEN
EARTH
CHANGETIMECLIMATE
GROUNDTERRAIN
FIGHT OVER
PLACE
MARKETPLACE
BUSINESSCLIMATE
METHODSMETHODS
LEADERLEADER
The Goal or Mission
The Competitive Environment
The Competitive Unit
Focus and Unity
METHODSMETHODS LEADERLEADER
GROUNDGROUND
CLIMATECLIMATE
PHILOSOPHYPHILOSOPHY
Place
WHERE
Earth
Heaven
WHEN
ChangeSkills
HOW
Processes
Character
WHO
Commander
Mission
WHY
WHYWe climb the
mountain
WHYWe climb the
mountain
WHERE we climbWHERE we climb
WHEN we climbWHEN we climb
WHO climbs andtheir characterWHO climbs andtheir character
HOW we climband our skillsHOW we climband our skills
Focus
UnitySTRENGTH
Heaven and Earth
CenterCenter
PLACEPLACE
TIMETIME
TIMETIME
beyond our control
We do not control trends over time.
We can only see them.
These include peoples emotions, attitudes, and feelings.
PLACEPLACE
what we fight over
Where we fight
the “mind share” of customers
K2? Everest?
CenterCenter
PLACEPLACE
TIMETIME
FOCU
S
Leader and Methods
METHODSMETHODS LEADERLEADERPHILOSOPHYPHILOSOPHY
LEADERLEADER
The success of the competitive unit depends on five qualities in its leader...
LEADERLEADER
GROUNDGROUND
INTELLIGENCE
LEADERLEADER
CLIMATECLIMATE
COURAGE
METHODSMETHODS LEADERLEADER
TRUSTWORTHY
STRICT
LEADERLEADERPHILOSOPHYPHILOSOPHYCARING
METHODSMETHODS
METHODSMETHODS
CLIMATECLIMATE
PROCEDURESPROCESSESSYSTEMS
METHODSMETHODS
GROUNDGROUND
ORGANIZATION
METHODSMETHODS LEADERLEADER
LEARNING
SUPPORT
METHODSMETHODS PHILOSOPHYPHILOSOPHY
STANDARDS
METHODSMETHODS LEADERLEADERPHILOSOPHYPHILOSOPHYUNITY
The Four Skills of Strategy
Listen
Aim
Move
Claim
AIMMOVE
LISTENCLAIM
LISTEN
LISTEN
AIM
AIM
MOVE
MOVE
CLAIM
CLAIM
LISTENCLAIM
AIMMOVE
LISTENCLAIM
MOVE AIM
An Introduction to Sun Tzu’s“The Art of War”
Chapter 1:Analysis and Attack
The Science of Strategy Institute
Positions are not good or bad
except in comparison to
others
KNOW MYSELF
KNOW MY ENEMY
Has knowledge of what and where
LISTEN
Knows when to move or hold
AIM
Changes are in their favor
They can move more freely
WHEN CLIMATE FAVORS COMPETITOR
CLAIM
MOVE AIM
LISTEN
ATTACK
MOVE
A MOVE to new GROUND
$$$$$ MOVE $$$$$
Source of WEALTH
Source of COSTS
INCOME
EXPENSE
LISTENCLAIM
MOVE AIM
Competition must pay for itself.
Foiling a Competitors
Advance SURPRISE
DECEPTION
BATTLE
SIEGE
LISTENCLAIM
MOVE AIM
SURPRISE
DECEPTIONBATTLE
SIEGE
4 Attacks
LISTENCLAIM
MOVEAIM
SURPRISE
LISTENCLAIM
MOVE AIMDECEPTION
Prevent competitors from advancing
Cause Competitors to make bad decisions
AIMDECEPTION
LISTENCLAIM
MOVE AIM
Deception Is CHEAP for us
MOVING is EXPENSIVE for our COMPETITOR
MOVE AIMDECEPTION
Final thoughts on Analysis and
Attack
LISTENCLAIM
MOVE AIM
INFORMATIONPHYSICAL
LISTENCLAIM
MOVE AIM
LISTENCLAIM
MOVE AIM
SURPRISE
DECEPTIONBATTLE
SIEGE
But Wait, There’s More
Congratulations!We have covered about ½ of the first
chapter of the “Art of War”
The Science of Strategy Institute
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