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Show Your Team They Can Actually
Make Money In Car SalesJust Follow the Money Map, It’s All About the Numbers
@SeanVBradley 267.319.6776
ProblemThey’re selling cars, but still not making money…
@SeanVBradley 267.319.6776
Dealership Averages
17,500+
10 $350-$4009.6
Franchised Dealerships
Average Units Sold per Month
Average Commission
per Car
Average Salespeople
per Dealership
@SeanVBradley 267.319.6776
Sales Professional Averages
Avg. Commission per Car
Avg. Units
Sold per Month
Monthly
Weekly Hourly Yearly
$350 9.6 $3,360 $781 $15.60 $40,320
$400 9.6 $3,840 $893 $17.80 $46,080This doesn’t include time spent out of the Dealership Networking, Prospecting,
Making Phone Calls, Etc.
You’re Guys are making 40k A Year… Not Bad Right?
@SeanVBradley 267.319.6776
So Why Is This A Reality?
Nobody Ever Showed Them How To Make Money…
@SeanVBradley 267.319.6776
Now, You Can!
The First Steps…You Need To Know Your #’s
Expense #’s Tax Rates
#’sACPC #’s
@SeanVBradley 267.319.6776
NEEDS
In Two Categories
Fixed
• Rent• Car• Etc.
Situational
• Child Support
• Medical Expenses
• Etc.
Living
• Food• Leisure• Etc.
Incidentals
• Gas• Tolls• Etc.
Investments
• Stocks• 401K• Etc.
Expenses
WANTS
@SeanVBradley 267.319.6776
Using Their #’s
Fixed
$3,000
Situational
$1,000
Living
$1,000
Incidentals
$1,000
Investments
$2,000
Example Expenses
$8,000$8,000
$4,000
$12,000Tax Expense
@SeanVBradley 267.319.6776
Helping Them Figure Out Their ACPCSecond Step
Average Compensation Per Copy
Spiffs Spins Bonus Commission Salary $400
@SeanVBradley 267.319.6776
Find out what your dealerships average ACPC is!
What’s the Highest? What’s the Lowest? Where Does each employee fall?
AUTO
TIP!
$400 ACPC
$520 ACPC
$300 ACPC
Average ACPC
@SeanVBradley 267.319.6776
Cars
to b
e
Sold
Exp
en
ses
$8,000
Tax R
ate $4,00
0 AC
PC $400
Final StepNumber Crunching
@SeanVBradley 267.319.6776
Exp
en
ses$12,00
0
How do you get them to sell that many cars, and in turn make more money?
The Money Map!
They Need to Take
Responsibility for
Their Numbers
Accountability Graphic
@SeanVBradley 267.319.6776
But What if You’re Not Helping a Sales Person?
What If you’re helping a…. Internet Coordinator BDC Rep Appointment Setter
@SeanVBradley 267.319.6776
Pay Plan Recommendations
SalaryPer Week
$400
Appointment
$1
Show
$15
Sale
$25
@SeanVBradley 267.319.6776
How Much Do You Want To Make?
$2,500?$3,000?
IRS Wants $500 per Month
@SeanVBradley 267.319.6776
How Do You Get There?
@SeanVBradley 267.319.6776
Pay Plan Recommendations
@SeanVBradley267.319.6776
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