Security in Today's Global Threat Environment

ASNA SUMMER MEETINGJuly 13, 2016

Security in Today’s Global Threat Environment

PROTECTING NORTH AMERICA’S AUTO SHOWS

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It’s about confidenceTHE CONCEPT

that your efforts to create a successful auto show experience include the most strategic and prudent safety and security measures to protect thousands of attendees and show participants.

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that your approach to prevention is on pace with best practices in event security “… as venues get larger, exhibits grow higher and manufacturers boggle the mind by launching 100 or so new vehicles while a global audience looks on.”

www.asna-atae.com

It’s about assuranceTHE MODEL

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Worth protectingNORTH AMERICAN AUTO SHOWS

65+ events per year 10+ million attendees

= 17 million SAAR

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Creating a safe and secure show experience is a top priority

The world is on heightened alert as global terrorist attacks continue to rise.

THE NEW REALITY

People at risk

• The car-buying public

• Loyal attendees who make the auto show an annual event

• Families with young children seeking infotainment

• Exhibit staff, dealers and manufacturer representatives

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NORTH AMERICAN AUTO SHOWS

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Business at risk

• Financial and promotional support of participating dealers, manufacturers and host communities

• "Unassailable evidence" of the link between auto shows and actual vehicle sales in various markets

NORTH AMERICAN AUTO SHOWS

– www.asna-atae.com

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Threats• International and domestic terror

• Active shooters and targeted violence

• IEDs, VBIEDs, suspicious packages and bomb threats

• Individuals of concern (radicalization, mental illness, disgruntled employees and gangs)

• Hazards (chemicals, flammables, radiological and biological)

• Natural disasters (wind, water and fire)

CRITICAL SECURITY ISSUES

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Vulnerabilities

• Unknown workforce

• Cyber security

• Venue architecture

• Transportation infrastructure

• Public utilities

CRITICAL SECURITY ISSUES

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Prevention firstYour single most important priority should be prevention.

Protective countermeasures –including appropriate steps to “make security visible” –can deter or mitigate damages.

ADDRESSING THE RISKS

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The benefits of a prevention-oriented strategy

• Saves lives

• Balances ends, ways, means and risk

• Deters potential attackers when they encounter a more secure site

• Improves attendee experience and well-being by creating an atmosphere of safety and security

• Protects attendance rates, revenues and reputation

ADDRESSING THE RISKS

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Start by identifying your greatest risks, threats and vulnerabilities. Then drive all priorities, planning and investment from this risk-based perspective.

Take a risk-based approachADDRESSING THE RISKS

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• Take a prevention-oriented, risk-based approach

• Integrate strategy, structure, people, process and technology

• Address planning and execution across prevention, response and recovery

• Leverage the three-perimeter model with escalating levels of security

• Maintain control over personnel, equipment and vehicles requiring access

FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

Ensure your event security plan is layered, integrated and balanced

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• Your team

• Convention center personnel

• Security staff

• Local fire and police departments

• State, regional and federal agencies

• Vendors and major sponsors

• Unions and worker associations

• Attendees – “See something, say something”

• Nearby or associated businesses and venues (MOAs, MOUs)

Champion collaboration across agencies and stakeholders

FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

Focus intensively on people

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FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

• Recruitment and selection

• Background screening

• Education and training

• Non-disclosure and confidentiality agreements

• Internal reporting of suspicious activity and follow-up response

• Monitoring of public websites and social network content

• Emergency preparedness –train and test

• Video surveillance (video analytics)• Detection screening for chemical,

biological, radiological, nuclear and high-yield explosives (CBRNE)

• High-tech security scanners (low millimeter wave detection, magnetometers, X-ray inspection)

• Countermeasures for cyber threats and hazards

• Tickets and credentials • Information security• Integrated data and communications• Redundancy and backup systems

Get tech savvy – and make it work to your advantage

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FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

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What you do today to make your shows safer and more secure will protect the future of the auto industry’s most strategic and vital marketing events.

THINK AHEAD

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Arnette Heintze, Chief Executive Officerarnette.heintze@hillardheintze.com

QUESTIONS AND DISCUSSION