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Call to action
Relevant prize
10-second rule
Facebook exclusivity
With personal data, less is more
Benefit for business
Absolutely necessary?
Encourages peer-to-peer interactions
Verified account
Multiple accounts
Twitter for customer service
Brand and product
awareness
Implied (but not direct) call to
action
Multiple tabs
Broken tab
Social sharing
Completedprofile
Publicizes other frequently used
SM platforms
Buyerchat video - http://vimeo.com/23064557
Brand and product awareness
Verified account
No customer service use?
No-shrillspolicy
80/20 rule
Branded hashtag
Award badges(tangible social capital)
“Best Tweet” timeline
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