First and last mile

Y. Mashilwane

SATC - First and last Mile

The idea was simple

Inspired by need

Tap a button

Get a ride

Magic!

And it spread...

We’re growing all over the world

400+ 70+ 1M+

Cities Countries Driver-partners

South Africa is one of the fastest growing markets for Uber globally

First Year

last week in May 2015 last week in May 2016last week in May 2014

Map: Weekly Requests in Pretoria 2014 - 2016

Weekly Requests in Pretoria 2014 - 2016

8x

8x growth from June 1st 2015 to June 1st 2016

Request goes to closest driver Uber Driver App navigates to the request location

How Uber works

Rider requests an UBER

Gauteng Household Travel Survey 2014A more sustainable mobility

Reasons for dissatisfaction with the various modes of Public Transport:•Behaviour•Un-roadworthiness•Safety from accidents•Overcrowding•Punctuality•Frequency•Long distance from station to home

Gauteng Household Travel Survey 2014A more sustainable mobility

Main mode of Transport to work in Gauteng•Walk = 29%•Car = 32% (grown by 80% since 2000)

•Taxi = 24%•Bus = 7%•Company car = 1%•Lift Club = 1%•Other = 1%

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BOLD ROUTES MAP - THEN AND NOW (ASK JOE)How Uber complements public transit July 2016 @ 2 Trips

Uber and the GautrainChallenges:● First and last mile: The ease or

difficulty of getting to a mass transit station.○ Users consider the entire trip

before choosing a mode. How do I get to and back from the station?

● High demand for parking at the Gautrain Stations.

● Recreational - Want to socialise late at night and back home safely.

● Trains stop operating at 20h00 and the last mile after 9h30 - DOLOLO!!!

Uber : The first and the last mile

What influences behaviour and choices in Public Transport● Recreational - Want to

socialise late at night and back home safely.○ Is this option reliable?

● Critical Need - I need to get to work , to the airport, go to an interview etc. etc.○ Is the system convenient?

● Convenience - I do not want to struggle

● in traffic and looking for parking. Major factor for Airport and mall trips.

● Cost - Can I afford it or Can it save me money?

Opportunities● Creating an off-peak demand -

Midday, evening,weekend trips through partnerships and incentives.

● Providing less parking and use space for other amenities.

● Change the way we work - virtual offices.

● Sharing rides to Transit Stations.● Behavioral Change is essential.● Sharing API - Application

programming interface.

The future of human-driven transportation

7B hours wasted sitting in traffic

1/5 of all carbon emissions from cars

$160B in lost productivity

15M uberPOOL trips per month

CHINA

Multi-modal | Integrated | Information DrivenSmart Cities of the Future

Uber and Public Transit Systems

Public transit is an essential option for those without personal vehicles, an important alternative to driving for car owners, and an integral part of making cities more accessible and sustainable. Uber complements public transit by increasing the density of mobility choices that make a car-free lifestyle an easier choice to make. Without a density of choices at the end of the line, personal car ownership will remain the more appealing option for many people.

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