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Growth Opportunity Analysis of Health, Wellness, and
Wellbeing Technologies in Commercial Trucking R&D Expenditure on HWW to Quadruple for Global Truck OEMs
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May 2016
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Contents
Section Slide Number
Executive Summary 3
Research Scope, Objectives, Background, and Methodology 14
HWW in Truck Industry—Demand Analysis 18
HWW in Truck Industry—Technology Evolution 30
Profiles of Leading OEMs in HWW Technology Evolution 43
Key Conclusions and Future Outlook 51
Appendix 55
3
Executive Summary
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1
2
3
4
5
Key Markets: The United States, Europe, and Japan are emerging as the top 3 markets for heath,
wellness, and wellbeing (HWW) technology integration in heavy-duty trucks. By 2025 Japan is expected
to become the largest hyper-aged society, with nearly 30% of its population over the age of 65.
HWW Technologies: HWW-related R&D is expected to reach 3.5% of total R&D expenditure by 2025
from 1% currently. Brought-in devices and cloud-enabled services are expected to experience short-term
rapid growth; proliferation of wearable devices, smartphones, and cloud-based solutions will be key.
Digitization: Healthcare digitization, emergence of mobile apps, and HWW integration in next-generation
trucks for health monitoring and prognosis will gain strong footholds in the industry. Mobile driver health
monitoring and acceptance of HWW technologies will be vital to growth of the HWW market.
Features: Features such as glucose level/fatigue monitoring will rise in precedence and will become
standardized features by 2025 in Europe and North America. Focus will center on non-critical features
such as seating systems, cabin interiors, and human-machine interface (HMI) in the short term.
Convergence: Industry challenges such as driver shortage and low retention will push fleets and original
equipment manufacturers (OEMs) to work with healthcare and medical device companies on integrating
HWW technologies into trucks.
Executive Summary—Key Findings
Source: Frost & Sullivan
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Executive Summary—Commercial Vehicle Driver Age and Health
Statistics
Source: Journal of the American Association of Occupational Health Nurses; Frost & Sullivan
Persistent shortage
of truck drivers; about
200,000 US job
vacancies
Truck and bus drivers
have the lowest
overall health ratings,
which lead to early
retirement.
Average life
expectancy is 61
years.
Diabetes is 50%
higher in this driver
population than the
national average.
87% of drivers suffer
from pre-
hypertension/
hypertension,
compared with the
national rate of 58%.
75% of drivers are
overweight or
morbidly obese.
8% of these drivers
exercise regularly,
compared with the
national rate of 49%
(30 minutes, 3 times
a week).
HWW Technologies in Truck Market: Commercial Vehicle Drivers Age and Health Statistics,
North America, 2015–2022
HWW Features
Medication
compliance
with
glucose
monitors
Monitoring
blood
pressure
with devices
embedded
in seats
Monitor driver
fatigue using
a pulse
oximeter
Voluntary
health and
wellness
programs
for drivers
Customized
seat belt
extenders
for obese
drivers
Ample leg
space, relaxed
posture, and
exercise while
traveling
HWW Features
Increasing average driver age is accelerating OEM focus towards HWW technologies.
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Executive Summary—HWW Focal Points for Truck Design
HWW Technologies in Truck Market: Key Features List, Global, 2015–2022
• Palm and facial temperature
monitoring
• Muscle therapy
• Erratic driving pattern recognition
• Driver drowsiness detection
• Fatigue monitoring
• Stress level monitoring
• Pollen/allergen level monitoring
• Drunk-driving prevention
• Heart rate monitoring
• Blood pressure monitoring
• Breathing rate monitoring
• Glucose level monitoring
• Comfort/ease of access/egress
• Outside ambient air quality
monitoring
• In-cabin ambient temperature
monitoring
• In-cabin ambient lighting monitor
• Driver workload estimation Soul
Body
Mind
Source: Frost & Sullivan
HMI, connectivity, and comfort and convenience will feature in the short to medium term while HWW services such as health
monitoring will feature in the medium to long term.
HWW technology in trucks will target the driver’s body, mind, and soul creating opportunities for disparate market participant
groups in the commercial vehicle and healthcare industries.
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Executive Summary—HWW Applications and Services for Trucks
Truck Health Monitoring
Features Autonomous and Cloud-
based Medical Services
Automatic
notification to
emergency
medical services
Diagnostic
dashboard
doctor providing
remote
healthcare
services
Activation of
autonomous
driving in the
event of driver
incapacity
Data collected is transmitted
in real time via Bluetooth or
Wi-Fi to a remote computer.
Health Monitoring
Systems
Seats that monitor
health signs such as
pulse, blood pressure,
stress, and blood sugar
for signs of incipient
diabetes
Voice-controlled
air pollution,
asthma alert,
and pollen alert
apps
Steering wheel
that detects the
driver’s pulse,
oxygen saturation,
and perspiration
HWW Technologies in Truck Market: Upcoming Convergence of HWW Applications and Services in
Trucks, Global, 2015–2022
Image Source: Ford; Pollen.com
Source: Frost & Sullivan
Growth of mobile driver health monitoring and driver health prognostics enabled by Wi-Fi or data connectivity will be vital to
disparate market participants such as OEMs and healthcare companies owing to potential revenue streams generated.
Slide 7
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Executive Summary—First Wave of HWW Proliferation
HWW Technologies in Truck Market: First Wave of Proliferation, Global, 2015–2022
Measure &
Monitor
App-based
wellness features
• Location services (allergen warning)
• Glucose level monitoring
• Blood pressure monitoring
• Heart rate monitoring
• Drunk-driving prevention
• Mood-based suggestions
• Driver workload estimator
• Driver drowsiness
detection
General wellbeing
features Interior-based
health features
• Ergonomic seating and
control placement
• Customizable rear seats
for exercise
Source: Frost & Sullivan
HWW features in the truck industry are expected to measure and monitor drivers to provide early detection of ailments and
assistance in emergencies.
Soul Mind Body
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HWW in Trucks—Current and Future Trends
Ergonomics
Cockpit/dashboard: Buttons and controls within arm reach and intuitive displays to minimize
driver distraction, easy climb in and climb out
Driver seat: Ample leg space, relaxed posture, and good road visibility position, improved
cushion for superior suspension; climate control and adjustments options (belt height,
shoulder, cushion, and swivel angle), sensors tracking body temperature, pain, stress,
sensors in headrest capturing brain electrical activity, head motion
Drivability
Steering system: Easy maneuverability (power steering), ergonomically angled, adjustable
steering column, multifunctional steering wheel with buttons within the reach of fingers,
sensors measuring sweat, heart rate, body temperature using conductive pads embedded
in steering wheel, optical sensors track driver drowsiness and inattentiveness
Transmission system: Effortless gear shifts and clutch control (automatic/semi-automatic),
ergonomically placed gear lever (mounting on steering column)
In-seat Wellbeing
Clean air: Climate control (manual/automatic), multiple air condition/heating vents, fresh air
management
Noise and vibration: Insulated cabin to provide stress-free driving environment
Accessory proximity: Easily reachable racks/compartments (coffee mug, water bottles,
magazines, and documents) and door buttons (power windows, fuel tank open-close)
Human-machine Interface
Information and entertainment system control: Digital and analog displays providing time-
and machine-critical information, navigation and driving assistance features positioned
prominently, minimal instrument cluster with multiscreen display capability, condensation-
free display panels, steering wheel control and wireless connectivity for easy and safe
operation, high resolution display screen and camera
Truck technologies have long been innovating to address the need for ergonomic seating, reachable consoles, steering
controls, and in-vehicle assisted HWW features.
Image source: MAN; Daimler; Western Star; Source: Frost & Sullivan
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Living Space
Interior design: Best-in-class interiors—color harmony, dynamic styling, high-quality
materials, and rich finishing, complementing needs of duty cycle
Space: Free moving space and ample headroom, leveled flooring, easily
washable/cleanable floor mat
Resting
Seating systems: Reconfigurable swiveling seats, level control, reduced vibration, power-
operated front seats with ventilation, reclining, massaging chairs, cushioned leg rest,
lockable storage box for added security
Recreation
Entertainment: Radio, TV, Wi-Fi connectivity for communication, Internet browsing
Temperature and ambience: Auxiliary air-conditioning to eliminate need of running engine,
warm relaxing light, night lighting with option for dimming, environment sensors for
measuring air and temperature
Storage
Luggage: Compartments to keep personal belongings of driver required for duration of travel
Health and wellness: Refrigerators to preserve food, water, beverages, and medicines,
tables and holders to keep mugs, bottles, and beverage cans, easily accessible tools and
first-aid kit
Time spent in trucks is being considered an extension of living at home concerning elements of comfort, relaxation, and wellness
such as provisions for exercise, relaxed posture, and a purified environment.
HWW In Trucks—Current and Future Trends (continued)
Image source: Western Star; Bose; Source: Frost & Sullivan
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Sc
en
ari
o 1
OEMs Wearables
Companies
Wellness/Training
Programs
Healthcare IT Healthcare Companies
Fleets
• OEMs will partner with healthcare and wearables companies to provide embedded or wearable
devices in trucks.
• Health wellness programs will be offered to fleets as well in order to aid drivers in improving health.
• Customized trucks will be offered to fleets catering to drivers’ specifications for improving the work
environment.
• Actionable data from built-in devices or through wearables will be monitored and leveraged to send
timely alerts to aid in mobile health for fleets. Such services will open up a new revenue stream for
truck manufacturers.
Truck HWW Ecosystem—Scenario 1
Source: Frost & Sullivan
Truck manufacturers will collaborate with the healthcare industry and third-party device manufacturers to introduce HWW
technologies in trucks as added features; Platformization of such technologies is expected to result in rapid adoption.
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Truck HWW Ecosystem—Scenario 2
Fleets Healthcare Companies
Wearables
Companies
Healthcare IT
Wellness/training Programs
Sc
en
ari
o 2
• Wellness programs designed to train drivers on health and wellness will be proactively adopted by fleets
in order to improve drivers’ health.
• Interventions for periodic monitoring of drivers’ specific health conditions will be adopted by fleets to
keep drivers’ health in check.
• Fleets will also opt for its truck drivers to use wearables and will leverage smartphones that are brought
in by drivers in order to monitor their health.
• Information from apps that are specifically designed to leverage information about driver
health/wellbeing and information from wearables will be monitored by fleets to send alerts to drivers
whenever necessary.
Source: Frost & Sullivan
Proactive methods by fleets to improve drivers’ health will result in the proliferation of HWW technologies through peripheral
integration and in continuous monitoring to improve the drivers’ work environment.
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Profiles of Leading OEMs in HWW Technology Evolution
Source: Frost & Sullivan
HWW Technologies in Truck Market: OEM Activities, Global, 2015–2022
Daimler Group
• Daimler is focussing on enhancing ergonomics in
cabins by improving visibility and strategically-placed
door handles.
• Inclusion of an exercise setup in cabin allows drivers
to work out in the truck.
• Driver health monitoring equipment such as sleep apnea will be
integrated in trucks, stoking mobile driver health monitoring.
• Automated information systems that provide real-time information on
driver health, and improvement of connectivity to aid in connected
technologies will feature in these trucks.
Navistar
• HWW is being improved by addition of high-visibility
displays with prioritized information on collision
avoidance and cruise control.
• Features such as interior lighting and cabin interiors
being redesigned for office use, entertainment, and
lifestyle are also being concentrated upon.
• OnCommand Connection which links truck to service network and
devices for personal use will be leveraged to link health apps and
integrate monitoring equipment in the vehicle.
• Diamond Logic electrical system that allows plug and play of any
device will be tapped into in order to make it a value add for fleets,
offering growth opportunities for health monitoring device companies.
PACCAR
• Broader windshields and optimal placement of
pedals and gauges are among the areas PACCAR is
focussing on currently.
• In order to reduce shoulder injuries for drivers, force
required to open hoods on their trucks is reduced;
information centres with instant feedback have also
been incorporated in their trucks.
• Driver performance centres, which currently display real-time truck
information in addition to fuel economy, will be altered to portray
information on driver health and related data.
• Pop-up diagnostic alerts to alert drivers from safety systems and truck
information will be utilized in notifying and forewarning them on health
diagnostics, in addition to driver health prognostics.
Volvo Group
• Volvo is focussing on cab interiors – panoramic
windshields, lessening noise, and providing thermal
insulation, heated and contoured cushions – in order
to provide drivers a better working environment.
• Hoods and fifth wheels that require lesser effort to
open and unlatch, respectively, are designed in
order to reduce driver injury.
• With connectivity and intelligent technologies becoming progressively
important to new and experienced drivers alike, more power outlets
are being expected to be integrated in their trucks and thus aid drivers.
• Volvo’s driver information displays which can be customized to
present data on fuel efficiency, trip mileage, and battery voltage, will
be modified to prioritize alerts on mobile driver health monitoring.
OEM Current 2015–2022
In the long-term, the HWW market is expected to emerge as a platform that drives OEMs to integrate and enable
platformization of HWW technologies by 2025, in light of increasing focus on driver retention and connected trucks.
VW Group • Scania is focussing on features such as improved
visibility and interior lighting inside the cabs to
provide good visibility and a pleasant working
environment for the drivers.
• Wearables for driver performance monitoring and driver health
monitoring will become increasingly prevalent in the trucking industry
in the medium to long-term; the inclusion of Scania Watch to aid the
driver will have positive implications for integration of wearables inside
the cabin.
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One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary Market
Engineering Methodology. This approach,
developed across the 50 years of
experience assessing global markets,
applies engineering rigor to the often
nebulous art of market forecasting and
interpretation.
A detailed description of the methodology
can be found here.
Market Engineering Methodology
Source: Frost & Sullivan
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