CircleAudi.net_AAA Traffic Safety Index

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2009 Traffic

Safety Culture

Index Survey

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AAA Foundation

• Established in 1947

• 501(c)(3) Not-For-Profit

• Research affiliate of AAA/CAA

• North American Focus

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Mission

• Identify traffic safety problems

• Foster research that seeks solutions

• Disseminate information and educational

resources

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Funded through the generosity of

and its members

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• Initial Release July 2009

• Surveys conducted by Abt SRBI Inc

• Fact sheet available at AAAFoundation.org

2009 TSC Index Survey

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Purpose of the Index

• To investigate the public’s traffic-safety-related

knowledge, attitudes, behaviors, and experiences

• To create a baseline measure of traffic safety

culture in the U.S.

• To continue monitoring America’s traffic safety

culture over time through surveys

• To guide traffic safety research and education

• To foster dialogue about traffic safety and how to

improve it

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About the Index

• Random sample telephone survey of the American

public

• Sample included landline and cell phone

• Interviews conducted in English and Spanish

• Conducted April 15, 2009 – May 12, 2009

• Interviewed 2,501 U.S. residents ages 16+

• Statistics weighted to be representative of U.S. population

• Margin of error +/- 2.5% (approx.) for statistics based on

full sample, higher for subsamples

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Background

• The AAA Foundation defines traffic safety culture

as a social climate in which traffic safety is highly

valued and rigorously pursued

• In 2008 the AAA Foundation conducted the first

Traffic Safety Culture Index

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Overview of Results

• Majority of drivers do not feel safer than they

did five years ago

• Distracted driving was major reason cited by

those who felt less safe now than 5 years

ago

• Drivers agree that using a cell phone while

driving is a threat to safety

Note: Results presented here are only a small subset of

all information that can and will be gleaned from the

2009 Traffic Safety Culture Index throughout the year.

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Threats to Safety

• 35% of drivers reported that they feel less safe

than they did five years ago

Of those who felt less safe, 31% cited distracted

driving as the reason

• 87% of respondents rated texting or emailing

as a very serious threat, second only to

drinking while driving (90%)

• 58% also rated talking on a cell phone as a serious

threat

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Driver Behavior

• 67% of drivers admitted to talking on a cell

phone while driving in the past month

28% who admitted to this said they did so fairly

often or regularly

• 95% of drivers saying texting while driving

was completely or somewhat unacceptable

18% of those same drivers reported having text

messaged while driving in the past month

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Driver Behavior (cont)

• 71% rated talking on a handheld cell phone

while driving as unacceptable

30% of those drivers admitted to doing this and

another 27% admitted to using a hands-free phone,

which studies have shown are no safer

At Circle Audi we care about your safety. Please drive safe.

For more information, visit:

AAAFoundation.org

At Circle Audi we care about your safety. Please drive safe.

The AAA Foundation for Traffic Safety is a

501(c)(3) public charity located in Washington,

DC that is dedicated to saving lives and reducing

injuries.

It is supported by donations from AAA/CAA

Clubs, AAA/CAA members, and other

organizations associated with AAA/CAA.

At Circle Audi we care about your safety. Please drive safe.

To learn more about driving safe and

choosing a protective automobile, visit

http://www.circleaudi.com/

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