Caring for Cyclists on the Road

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The number of cyclists on Britain’s roads, particularly those in Greater London, are increasing at an unprecedented rate. With greater levels of traffic comes an increased level of risk to those using the roads and cyclists are especially vulnerable. We’ve spoken previously about how to help your fleet drive more safely but here we talk specifically about how to do this in the context of cyclists on the road. For more information, visit the blog: https://blog.business.tomtom.com/caring-for-cyclists-on-the-road/

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The rise of cyclists

CARING FORCYCLISTS

ON THE ROAD

2014

2000

110%increasein the number

of cyclists

in London

Cyclists travel

3.1 billion miles each

year in the UK

Business driver behaviour

Lorries are

involved in 50%

of all cyclist

fatalities, despite

making up just 5%

of the traffic

24% of van

drivers are not

aware of their

company’s exact

requirements for

managing road

risk

Only 29% provide their

car drivers

with regular

training

Educate your drivers

Lorries, in particular,

have large blind spots

where cyclists may be

lurking. The extent of

this blind spot can be

seen in this video

http://bit.ly/1j6dz8o

When turning left,

always indicate

well in advance of

turning and keep

indicator on when

stationary

Check for

oncoming

cyclists before

opening doors

Allow space at

junctions for

cyclists - don't

cross stop lines or

infringe on cycle

Advanced Stop

Line

References:

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/265224/Pedal_Cyclist_Factsheet_2012.pdf

http://cyclinginfo.co.uk/blog/2636/cycling/stats-uk/

http://www.rospa.com/roadsafety/adviceandinformation/cycling/facts-figures.aspx

http://business.tomtom.com/en_gb/landingpages/driver-safety-car/

http://www.tfl.gov.uk/info-for/freight/safety-and-the-environment/driving-near-cyclists

http://business.tomtom.com/en_gb/press/releases/2013-12-05

2/3of cyclists

killed or seriously injured

were involved in collisions at,

or near, a road junction, with

T-junctions being the most

commonly involved

Arm your fleet

Ensure larger vehicles

have audible warning

devices fitted

Ensure every

vehicle in your fleet is

equipped with the

optimum mirror system

- one that includes class

V and VI mirrors.

Consider fitting side

sensors to fleet vehicles

to warn drivers about

near-side cyclists

Minimising risk, saving you money

By educating your fleet on sharing the road with

cyclists and equipping them with the best tools

to do their job safely, risk is minimised and

therefore potential costs can also be lowered.

50% of all road accidents are work-related

Almost half of commercial vehicle operators in the UK have

suffered rising fleet insurance costs over the past 12 months,

A telematics solution can reduce risk to both driver and cyclist and lower

insurance premiums by cutting driver milage and alerting fleet managers

to instances of speeding, harsh steering and sudden braking

Businesses can save lives and save money by investing in

measures that reduce risk by making fleets safer and more

efficient.

£

20% of

accidents

occur at night

but are much

more likely to

be fatal

www.tomtom.com/telematics

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