Rihanna – Umbrella analysis

Rhianna – Umbrella

SFX – Whips waterLong shot to show her whipping the water.

CGI EffectThe effect takes place in time with the beat. This also a close up shot showing her facial expressions.

Depth of FieldThis is a low shot only showing her legs, this connotes her femininity and sexiness. The depth of field emphasises the base of the beat in the background.

Sparkling Rain Effect This reinforces the idea of the song, she holds an umbrella because there is rain.

Umbrella PropThis prop represents the song, “Umbrella”, it would be appropriate to have this in the video. The beat also causes a depth of field.

Glass BreakingTo show a climax in the song. There is also a long shot to show the glass breaking.

Warmth difference and Conventional Wealth AppearanceThe change is vice versa to the song, the setting changes completely when the second verse comes in. The background looks as if she is in a palace like house.

Inverted ColoursThese inverted colours indicate the bridge of the song.

Silver Skin This prop shows her classy behaviour and also adds a sexy element to her video.