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On Page Optimization
Best Practices For Publishing New Articles
The Headline
First thing Google crawls.
Two Types:
1. Title Tag
2. Headline
Title Tag
Found in the “Metadata” section near bottom of page.Title Tag• Appears at the top of browser
when viewing a page.• Used by social networks as
link anchor text.• 55-60 characters in length• First element of a web page
Google crawls.
Optimizing Title Tag
Optimal Format: Primary Keyword – Secondary Keyword
Meta Description
Try to follow the same format by including
key phrases that searchers would be
using to find the story.
Headers
H1-H6
H1 – The Headline of the Story (1 per page)
Readability
Benefits of Using Headers• Exploit keyword opportunities. • Easier to scan and find information.• More readable for Google.
New Section:h2
Sub section:h3
Sub-sub section:h4
The Slug
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