Lunch Truck Presentation

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DESCRIPTION

Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media.

Citation preview

IMAGINE YOUR ADVERTISEMENTwith 1 million impressions per month

Get Noticed!!!

THINK OUTSIDE THE TRUCK!

THE IDEA BEHIND OUR APPROACH IS SIMPLE:

• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.

• WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.

• WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.

BENEFITS OF MOBILE LUNCH TRUCK ADS

• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.

• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK

• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION

• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER

• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS

Advertising

Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.

Advertising

Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.

EFFECTIVENESS OFTRANSIT ADVERTISING

AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY

• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.

• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.

• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.

COMPARATIVE ANALYSIS

BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING

MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY

CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS

TOTAL NUMBER OF IMPRESSIONS:

MONTHS DAYS TRUCKS IMPRESSIONS

3 90 50 3 MILLION

TOTAL NUMBER OF IMPRESSIONS = 3 MILLION

JESSE HERNANDEZ310-341-6731760-373-2725jesse@mobilemex-mediagroup.

8424 Great Circle Dr Suite #100California City CA, 93505

www.mobilemex-mediagroup.com