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Early Industrial Design, Raymond Loewy
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Early Industrial Design Early Industrial Design
What is design? What is design thinking?
Abraham Lincoln’s model
Drawing, sheet 2 of 5, U.S. Patent No. 398984, issued March, 5, 1889, for Reuben J. Spaulding's Flying Machine. Consisting of wings and a tail attached to a man, the man-powered ornithoper device was designed to make its wearer look (and fly like) a bird.
Slice Toaster, 1920’s
Early Electric Toastmaster
Leonardo da Vinci, Flying Machine
Industrial Designer’s office, 1934
Gestetner Duplicating Machine, Model 66 (before and after Loewy), 1929
Raymond Loewy, Pencil sharpener, 1933
6100 Steam Locomotive, 1939
Raymond Loewy, Bar car for the Pennsylvania Railroad's "Broadway Unlimited“ 1937
Raymond Loewy, Lucky Strike (before and after Loewy), 1940-1942
Exxon final design, 1966
Loewy Designs
Loewy Shell logo redesign
1967
1963 Studebaker Avanti
Commander V-8 Starline Coupe,
1953
Studebaker 1940’s
Raymond Loewy, Sketch for Hupmobile
Raymond Loewy, Hupmobile, 1934
Hupmobile, 1934
1946-1948 Lincoln Continental Coupe
Redesign, “customized”
Cadillac Transformation,
1959
Greyhound bus before re-design in 1940
Greyhound motor coach (conceptual Drawings)
Super Scenicruiser, 1954
Raymond Loewy, Coca-Cola bottle (redesign),
1948
Raymond Loewy, Mini Push-Button Television, 1948
Raymond Loewy, Record Changer, Model UA16, 1961
Adaptations: Leonardo da Vinci’s motion studies, Raymond Loewy for NASA Skylabs project 1967-73
Raymond Loewy, Study of device facilitating the transfer from working, 1968
Raymond Loewy, Space taxi for vehicular activity between dispersed components (sketch), 1970
NASA’s Skylab space station
interior environment, 1974
Presidential aircraft "Air Force One" before (left) and after Loewy (right)
1962
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